Patients and business people ask me what makes Specs Direct special. I could reel off the fantastic designers we deal with like Tom Ford, Dior (one of only 43 practices which deal with Dior), Tiffany and many other designers. But these designers are meaningless without our patients fabulous faces to try them out. They would be like Spring without flowers, summer without the sun, Autumn without leaves and winter without snow. So our reason for existence is to let our patients faces shine with the knowledge that they are looking their best and the frames have found their home.