Style and Craftsmanship ic! Berlin

Wednesday July 25, 2018

“Before Fashion there was craftsmanship,” laments ic! Berlin’s founder Ralph Anderl, “to avoid going back to the Middle Ages we must go back to quality.”  Pioneering in both artisanal craftsmanship and scientific innovation, ic! Berlin lives through this philosophy, manufacturing eyewear so timeless and so durable that each pair should last a lifetime.

Primarily forged from sheet metal, ic! Berlin’s innovative glasses and sunglasses designs are completely screwless to ensure seamless comfort and resilience.  Frames are engineered around clean lines, with statement details that transform timeless shapes into modern day masterpieces.  From wraparound to aviator, cat eye to round, square to wayfarer the brand is committed to offering a wide array of styles to suit every face shape, and here at Specs Direct Barnet we’re proud to stock the innovative new collection.

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Lightweight round wire frame with low bridge from ic! Berlin – Mariusz B., Product no.: M1313020020722007sk

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Tortoiseshell acetate ic! Berlin sunglasses – VegeTarian 1, Product no.: D0022H08000242631207

Born out of its Berlin-based Produktion Haus, ic! Berlin is proud to be 100% manufactured in Germany and over a hundred artisan designers, engineers and craftspeople work as part of the company family.  The brand reflects many of the cultural values of its home city.  Frame models are named after parts of the city – from the hipster ‘Am Friedrichshain’ to the beautiful airport-turned-park ‘Treptower Park,’ with every pair of glasses and sunglasses capturing a rebellious drive for innovation, whilst also holding up to the world-class standard of German engineering.

The rebellion began in 1996, when two friends showed Ralph prototype spectacles without any screws or glue.  Ralph saw huge potential and decided to build a company around the design.  The trio began crafting sheet metal frames out of a tiny apartment in Berlin-Mitte, but faced with competition and a fickle market Ralph had to unleash his idiosyncratic brand of eccentric creativity.  He wooed celebrities, sold paper promises for glasses, sold frames from a trench coat, and his stunts began to get the designs noticed.

Today ic! Berlin claims to “make glasses for everybody who doesn’t want to be like everybody else” and its glasses adorn the faces of A-listers, entrepreneurs and discerning individuals alike.

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Elegant rose highlights on ic! Berlin glasses – Bise, Product no.: M1399082010t210071f

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Wraparound tinted shades from ic! Berlin – Baseline, Product no.: RH0011H125025R2415rb

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ic! Berlin surprises with circular sunglasses – Zephyr, Product no.: M1391002002t021201f

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Neutral colours harmonise with the wearer’s features – Vincent B., Product no.: RH0016H12102R10007rb

ic! Berlin is the ideal eyewear for discerning customers looking for a pair of spectacles that are at once timeless and trending, eye-catching and elegant, pioneering and practical. So if you want to try on the latest collection for yourself, visit the practice at Specs Direct Barnett.

Call us on: 020 8449 1993 or you can book online here!

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We’re a family-run independent practice in the heart of Barnet, providing our patients with the highest quality eye care and eyewear in the area. We pride ourselves on offering one of the most comprehensive eye tests in North London, in addition to stocking a huge range of designer frames from an array of internationally sought-after designers such as Lindberg, Tom Ford, Tiffany and Pierre Cardin. Learn more

 

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